Selected Marketing Portfolio
SEO, email and content marketing for brand-led businesses.
A practical portfolio of website optimisation, email campaign planning, social content, campaign support and performance reporting. The work focuses on clearer content, stronger visibility and more structured digital marketing.
Email Marketing & Campaigns
Email campaign planning, newsletter structure and promotional
messaging created to support product launches, seasonal
campaigns and brand communication.
Skills shown
SEO & Website Strategy
Search-led website and content work focused on improving visibility, structure, user experience and content clarity.
Skills
Keyword research, metadata, blog optimisation, internal linking, image alt text, WordPress/Shopify updates, GSC, on-page SEO, content structure.
Social Media & Content Planning
Content planning work across Instagram, Pinterest and LinkedIn, focused on consistency, storytelling, audience relevance and platform-specific structure.
Skills
Content calendars, content pillars, captions, Pinterest SEO, LinkedIn posts, Instagram planning, visual direction, brand voice.
Campaign & Digital Support
Cross-channel marketing support covering website updates, campaign preparation, content coordination, publishing checks and day-to-day digital execution.
Skills
CMS updates, campaign planning, asset coordination, QA, content trackers, cross-team communication, agency coordination, launch checks.
Analytics & Reporting
Performance review and reporting work using data from SEO, paid media, email and social channels to understand what is working and what needs improving.
Skills
GA4, Google Search Console, Google Ads, CTR, CPC, impressions, engagement, email metrics, reporting, recommendations.
Brand Storytelling & Product Content
Editorial and product-led content for fashion, craft, interiors and lifestyle brands, focused on making products, stories and brand values easier to understand.
Skills
Product copy, brand storytelling, fashion content, sustainability messaging, editorial writing, image descriptions, alt text, brand voice.